BACKGROUND​​​​​​​

Baja is a leading Saudi company that produces the finest nuts, coffee, teas and dried fruits of all kinds. Baja wanted to launch a campaign that communicates in a local narrative the launch of the strong “concentrated tea”.

Uncover a cultural insight that fuels a creative campaign.

We created an insight driven campaign that puts the consumer in the heart of the story, the film is a homage to those who celebrate concentrated tea and used a visual cue that is deeply relevant to our consumers in a way that is never before used in a tea campaign in Saudi Arabia.

Credits     

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Client: Baja / Saudi Arabia

Excessive Creative Director: Ali Alzbdani

Associate Creative Director: Abdullah Krizim

Creative Copywriter: Musaied Al Gshanen

Producer: Mohammad Al Masri