Gravel Epic is a series of races around the world created by the Haute Route group. They approached us to enhance the brand identity, messaging and fully launch the 2021 races.

For us, travel and cycling are two of the most exciting things anyone can do. Riding your bike in stunning locations, meeting new people and having an adventure all result in creating lifelong memories. This concept of 'memory making' formed the basis of the creative. Racing bikes and making memories – what can be simpler and more enjoyable than that?