BIRCH LEGAL is a truly united team of experts providing professional legal support on a global scale on any issue. The team that previously worked under the Eversheds Sutherland brand in Russia (one of the 50 largest legal practices in the world) turned to us for rebranding.
Our task was to develop a brand platform, logo, identity, visual identification concept and corporate identity media.
The BIRCH LEGAL logo is the main element of the company's corporate identity. Its concept is based on restrained colors and minimalism of the main elements, creating a noble style with a reference to Scandinavia.
An additional element indicates that the BIRCH LEGAL team is immersed in what is typically remains outside the brackets, paying attention to all small details. It adds liveliness and brightness to the style, gives opportunities for creating patterns – variable branded patterns.
The company colors are green, brown, two shades of gray and white. They reflect the identity and essence of a brand, distinguishing it from its competitors.
The key image of the brand is a photo of a birch grove with a brand name applied to it. Which reveals the main idea and message of the brand.
As a result, in just 3 weeks we developed a new brand. We prepared a large brand book with all the subtleties of using a redesigned corporate identity and brand platform. At the Best Law Firm Marketing Awards, BIRCH LEGAL placed second in the ASAP Rebranding category.
