MoonPie - A New Moon
A suggestive rebranding of MoonPie, a marshmallow sandwich brand. The goal was to redesign its century old identity with a touch of novelty and contemporary design. And launch the New Moon near to its 100th Anniversary.
A suggestive rebranding of MoonPie, a marshmallow sandwich brand. The goal was to redesign its century old identity with a touch of novelty and contemporary design. And launch the New Moon near to its 100th Anniversary.
New Logotype and Identity Graphics
Individual Packaging
Tin Packaging
Outdoor
Product Website
Credits
Art Director: Rushil Nadkarni
Designer: Priyanka Shah
Copywriter: Rushil Nadkarni
School: Savannah College of Art and Design, London College of Communication
