How to Build a Bookstore Mailing List
There are several ways to segment a bookstore's email list. One basic approach is to segment by demographic information. This allows you to focus your marketing efforts on specific types of readers. For example, if you're a female bookstore, you can target a specific segment of women with a special offer.
Another approach is to segment contacts by specific interests or behaviour. For instance, if your readers are interested in particular fashion items, they may not be interested in reading the same email as other readers. Creating separate email lists will enable you to deliver relevant content to the right audience. A good example of this approach is a non profit organization based in Massachusetts. This non profit organization has various mailing lists, including those segmented by volunteers, general information, events attendees, and board members.
Segmenting your bookstore email list will also improve your email marketing efforts. According to research from Mail Chimp, email campaigns with segmented lists have higher open rates and click-through rates. In addition, it will reduce the unsubscribe rate, since you'll be able to separate those who are already members of the list from those who aren't. The most common reason why people unsubscribe from an email list is because of irrelevant content.
Once you have the list, you can segment it by buying habits and behaviour. You can also segment your list based on demographics. By using demographics, you can create personas and target your emails to different groups. For instance, you could segment by age, gender, and location. You could even segment based on the date someone signed up.
