Gaspar Noé Integral (Visual Identity)

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2021, GASPAR NOÉ INTEGRAL / VISUAL IDENTIY

In the context of the Project I module, this project developed the visual identity of a small scale cultural event, a film cycle, developing the graphic supports and graphic marketing materials that were meant to announce it and diffuse it.

The director Gaspar Noé was chosen as one of the most controversial film artists, based on his extremely detailed filming and broaching of intense subjects, such as drugs, death, sex, and violence. The purpose was to achieve a visual identity that was multi-faceted, the colour choices intended to create a feeling of alertness and cohesiveness with the director's work, mimicking Noé's use of red and black lightning composition in his own movies.

Several supports were designed: event poster, leaflet, Facebook header, vertical and horizontal banners. A typography of squared font was first and foremost developed, created with the use of a grid within which the visual identity worked within.

When applied to the poster, the program is presented within the lettering so that it is the focus and remains predominant while the spaces in red - which allude to Noé's work, contained the information and the sponsor's identities.

The leaflet, when open, gives the reader access to the synopsis and datasheet. The main goal was to avoid concentrating all of the information in the same space and instead create several moments throughout the leaflet in order to maximize readability. In the back, a choice was made to play with the identity already displayed on the street poster, by designing a horizontal version of the poster.