"The Lazy Farmer´s Aged Goods"
This is a self initiated project for a fictional brand concept.
The idea behind it is that this brand that makes all sorts of products that are aged, dried or fermented in some way or another. The Lazy Farmer is featured relaxing on each package as he waits for the products to age sufficiently.
I wanted to create an idea that this slob is so lazy that the only farmwork he is good at is waiting for things to dry!
But as he points out on the back of the package, it is his patience and not his lack of energy that makes a good aged product...
But as he points out on the back of the package, it is his patience and not his lack of energy that makes a good aged product...
This project has been featured on the "Packaging of the World" blog:
(Also...)
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