My Smart AI Golf Coach
Brand identity design for Nashot.
Project Overview
VEIG has renewed the Brand Identity of Nashot that is a self-learning mobile service to improve golfing skills by providing AI golf swing analysis. The Nashot is based on technologies of measurement of ground reaction forces and extraction of 3D human-joint coordinates. It helps users get better at golf by analyzing swing poses without any restriction of time and space.
VEIG has renewed the Brand Identity of Nashot that is a self-learning mobile service to improve golfing skills by providing AI golf swing analysis. The Nashot is based on technologies of measurement of ground reaction forces and extraction of 3D human-joint coordinates. It helps users get better at golf by analyzing swing poses without any restriction of time and space.
Design Strategy
VEIG has established Nashot's own core values and identities by analyzing its technical advantages. Also, we have built their own visual identity system with a new slogan ”Self-Learning for the best swing”. Furthermore, we have developed technical advantages of brand - professionality and systematicity by applying a differentiated and In-depth pose analyzing system to GUI, and visualizing the system.
VEIG has established Nashot's own core values and identities by analyzing its technical advantages. Also, we have built their own visual identity system with a new slogan ”Self-Learning for the best swing”. Furthermore, we have developed technical advantages of brand - professionality and systematicity by applying a differentiated and In-depth pose analyzing system to GUI, and visualizing the system.
Wordmark
The wordmark intuitively represents brand’s functions and identities by showing movements in golf swings corrected with Nashot’s differentiated technology, ground reaction force sensor. Upward curves in the letter “A” is a representation of a powerful and long flowing golf swing, it also shows activity and enjoyment in a visual and rhythmical way, which are the main characteristics of golf. Technical and harmonious colors have been used for the wordmark to appeal Nashot’s best technologies and expertise.
The wordmark intuitively represents brand’s functions and identities by showing movements in golf swings corrected with Nashot’s differentiated technology, ground reaction force sensor. Upward curves in the letter “A” is a representation of a powerful and long flowing golf swing, it also shows activity and enjoyment in a visual and rhythmical way, which are the main characteristics of golf. Technical and harmonious colors have been used for the wordmark to appeal Nashot’s best technologies and expertise.
Client Morethings
Discipline Brand Identity / GUI Design / Guidelines
Director Jaeyong Jang
Design Yoona Kim, Yeohae Song, Hyeyoung Jung, Rihyeon Ju
Discipline Brand Identity / GUI Design / Guidelines
Director Jaeyong Jang
Design Yoona Kim, Yeohae Song, Hyeyoung Jung, Rihyeon Ju
