Shooster, the largest chain of lifestyle sneaker stores, enters the market in a distinctive and brave way. The aim of the advertising campaign was to bring the sneakerhead brand closer to the targeted group by linking 4 ambassadors and 4 sneaker models to “tell their story”.
The concept came about from the insight that “clothes don’t make a person, but sneakers do”. Depicting a reflection in the mirror, the ambassador identifies with the sneakers and in this way, they become part of the same “story”.
CLIENT: Shooster
AGENCY: McCann Zagreb / Fahrenheit
CREATIVE DIRECTOR: Hrvoje Škurla
VISUAL CONCEPT: Sandra Mrkšić & Kamelija Gerovac
GRAPHIC DESIGNER: Kamelija Gerovac
PHOTOGRAPHER: Domagoj Kunić
ACCOUNT: Sanja Nikolić
VISUAL CONCEPT: Sandra Mrkšić & Kamelija Gerovac
GRAPHIC DESIGNER: Kamelija Gerovac
PHOTOGRAPHER: Domagoj Kunić
ACCOUNT: Sanja Nikolić
YEAR: 2015.
