Giacomo Casarollo's profileFrancesco Ravelli's profileMichele Vicari's profileGiulia di Filippo's profile+2

Lavazza | The Revived Recipes [We Are Social]

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adevertising ADV ADV campaign campaing creative Food food styling Foodwaste Halloween Lavazza
adevertising ADV ADV campaign campaing creative Food food styling Foodwaste Halloween Lavazza
Food that is about to go bad can look scary.
After some time spent in or out of the fridge, 
many ingredients take on a disturbing and awful shape.
adevertising ADV ADV campaign campaing creative Food food styling Foodwaste Halloween Lavazza
On the most scary night of the year, the one dedicated to the living dead,
Lavazza and Food for Soul showed how to bring these ingredients back to life.
adevertising ADV ADV campaign campaing creative Food food styling Foodwaste Halloween Lavazza
On Halloween, we involved three international chefs to create The Revived Recipes. 
Massimo Bottura, Carlo Cracco and Norbert Niederkofler created recipes starting from bad ingredients that look spooky. 
During the preparation of the meal, they brought the frightening and almost bad element back to life, producing in the end a tasty and spectacular dish. All this while avoiding food waste.


VIDEO TEASER
adevertising ADV ADV campaign campaing creative Food food styling Foodwaste Halloween Lavazza
adevertising ADV ADV campaign campaing creative Food food styling Foodwaste Halloween Lavazza
adevertising ADV ADV campaign campaing creative Food food styling Foodwaste Halloween Lavazza






adevertising ADV ADV campaign campaing creative Food food styling Foodwaste Halloween Lavazza
WE ARE SOCIAL
Alessandro Sciarpelletti - Executive Creative Director
Daniele Piazza - Executive Creative Production Director
Paulo Gonzalez - Creative Director
Mattia Lacchini - Creative Director
Michele Vicari - Creative Supervisor
Giulia di Filippo - Senior Art Director
Francesco Ravelli - Creative
Giacomo Casarollo - Mid-Weight Art Director

Miguel Lima - Head of Client Services
Luca Temporelli - Senior Account Director
Camilla Beghi - Account Manager
Andrea Dagoberto Belloni - Senior Account Executive
Alessandro Napoli - Account Executive
Alessandro Romeo - Editorial Director
Federica Mordini - Senior Editor
Federica Camilloni - Writer
Maneh Kocharyan - Writer

A WE ARE SOCIAL STUDIOS' PRODUCTION
Sandro Amabili - Head of We Are Social Studios
Leopoldo Dondena - Producer
Sofia Spada - Junior Producer
Alessia Zuin - Photographer
Rocco Brandini - Director & Video Maker
Max Finotti - Colorist
adevertising ADV ADV campaign campaing creative Food food styling Foodwaste Halloween Lavazza
adevertising ADV ADV campaign campaing creative Food food styling Foodwaste Halloween Lavazza
Lavazza | The Revived Recipes [We Are Social]
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