Packaging / Red Bull Cartoon Edition

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Project Posted in Packaging of the World

http://www.packagingoftheworld.com/2014/03/red-bull-cartoon-edition-student-project.html

Projeto académico desenvolvido para a unidade curricular de Projeto III, IPCA.

Este foi um projeto em contexto académico, que tinha como objetivo desenvolver uma gama especial de um produto com três variedades de uma marca de comida ou bebida. A marca escolhida foi a Red Bull, a famosa empresa austríaca de bebidas energéticas. Criei a gama Red Bull Cartoon Edition. O conceito veio a partir dos cartoons produzidos pela marca. Realmente aprecio os seus cartoons e o facto da Red Bull ser reconhecida em alguns desportos como a Formula Um e as Air Races. Criei três variedades nesta gama: Formula Um (Bebe como um campeão), Air Race (Bebe com loucura) e uma acerca dos cartoons publicitários existentes da Red Bull (Bebe com diversão).

Academic project devoloped for IPCA.

This was a project developed in the academic context, which aims to develop a range of special a product with three varieties of a brand of food or drink. The brand chosen was Red Bull, the famous Austrian company of energy drinks. I created the Red Bull Cartoon Edition. The concept came from the cartoons produced by the brand. I really appreciate their cartoons and the fact that Red Bull is recognized in several sports like Formula One and Air Races. I created three varieties: Formula One (Drink like a champion), Air Race (Drink with madness) and one for the existing Red Bull Comercial Cartoons (Drink with fun).

FORMULA ONE: Drink like a champion !

AIR RACE: Drink with madness !

Red Bull Comercial Cartoons: Drink with fun !

The packaging includes the three varieties and a cartoon sticker. In addition to the product itself, were also proposed to create an application. I created a Red Bull Cartoon Edition Sticker Album, where consumers can collect all the cartoons included in the packaging.