PT
ESC é uma marca ainda pouco construída, o que nos dá mais liberdade de contar a história que queremos. Está em momento de expansão, porém mexe no seu principal alicerce: produto. Somos uma marca orgulhosamente brasileira. A energia do nosso país nos atravessa. Suas belezas nos emocionam e as diversidades nos inspiram. Estamos sempre atentos aos movimentos internacionais, mas fazemos a nossa moda. Circulamos, nos adaptamos e transformamos. Gostamos de escapar do padrão e dar leves toques inusitados a tudo que criamos. Brincamos com o próprio estilo e fazemos do mundo a nossa passarela. Levamos a vida com leveza e os relacionamentos com simpatia. Somos uma marca de moda para além praia. Somos para todes que sabem ser sofisticades sem perder o calor. Dizer para o mundo que abraçar as emoções pode ser muito poderoso nesse contexto, nesse mercado. Por isso o propósito da ESC tem o foco em materializar emoções para inspirar transformações.
EN
ESC is a brand that has yet to have space to be built, which gives us more freedom to tell the story we want. It is in a moment of expansion, but it touches on its main foundation: product. We are a proudly Brazilian brand. The energy of our country runs through us. Its beauties move us, and the diversities inspire us. We are always attentive to international movements but make our own fashion. We circulate, adapt, and transform. We like to escape the pattern and give unusual light touches to everything we create. We play with our style and make the world our catwalk. We take life lightly and relationships with sympathy. We are a fashion brand beyond the beach. We are for everyone who knows how to be sophisticated without losing heat—telling the world that embracing emotions can be potent in this context, in this market. That's why ESC's purpose is to materialize feelings to inspire transformations.
ESC is a brand that has yet to have space to be built, which gives us more freedom to tell the story we want. It is in a moment of expansion, but it touches on its main foundation: product. We are a proudly Brazilian brand. The energy of our country runs through us. Its beauties move us, and the diversities inspire us. We are always attentive to international movements but make our own fashion. We circulate, adapt, and transform. We like to escape the pattern and give unusual light touches to everything we create. We play with our style and make the world our catwalk. We take life lightly and relationships with sympathy. We are a fashion brand beyond the beach. We are for everyone who knows how to be sophisticated without losing heat—telling the world that embracing emotions can be potent in this context, in this market. That's why ESC's purpose is to materialize feelings to inspire transformations.
© 2022
Creative and Design Direction — Camila Arantes Dias
Strategy Direction and Editor — Maré de Ideias / Marina Mendes & Camila Coelho
Copywriting — Erik Philipp
Creative and Design Direction — Camila Arantes Dias
Strategy Direction and Editor — Maré de Ideias / Marina Mendes & Camila Coelho
Copywriting — Erik Philipp
