Reitmans was an amazing client to work with because they really understand their target. Even if their styles are not to your 'gout', you can’t help but relate to their Designed for Real Life platform that pokes fun at Haute Couture.

There were 3 TV spots a year over 4 years for a total of 12. They’re all on Youtube and they’ve been recorded, spoofed, and adored by many. In fact the campaign won the “share of heart” for most loved ads in Canada. 

In OOH teaser lines launched the campaign. “Fancy without the schmancy”  and “Bling bling on a shoestring” also worked their magic during the holiday season. While "Clever over cleavage" is my personal fave. Product shots appeared a week later. That was a hard sell. Imagine getting Reitmans to buy a campaign that had no product in it? But we wanted to seduce the consumer and then get them to look at Reitmans in a whole new way. Sales spikes and customer rave reviews said it worked - even harder than we did :)