With love, care and freshness, Mamazaki took birth as the homegrown expressive kitchen that celebrates new cuisines with blends of cultures. A kitchen that started with stories of the warmth of a mother's food, went on to convey the same to its customers.
Mamazaki strongly believes in fresh produce, fresh taste, and connecting places with blended cuisines. The project aims at building a recognizable brand identity and a homegrown packaging identity system that puts forward the idea of the brand in a stronger manner.
Project for: Mamazaki
Year: 2022
Year: 2022
Industry: Food & Beverage
Discipline: Brand Identity | Packaging Design | Storytelling
Discipline: Brand Identity | Packaging Design | Storytelling
Across mediums and assets, the brand explores colors that is synonymous of Indian curries and also resembles the down to earth nature of the brand.
A quirk of using stickers for various communications adds a personal touching to packaging not just food but all communication.
As the brand started with the stories of a mother’s warmth in cooking and preparing food, the key highlight is the packaging. The design approach imitates an act of a mother or a loved one sending food with care and warmth. The packaging label comes in the form of a personalized message, that sounds like as if a mother or a loved one has sent a food package to someone special.
To support the communication strategy, the packaging also sees a lot of detailing like handwritten typeface to enhance the messaging. Brand-personalized ingredient stickers to convey the food category loud, and also use as a seal of authentication. Visual assets like stamp to imitate and enhance a handcrafted touch to the packaging label.
