~ Festival-goers may struggle with finding their way around the festival grounds, especially in the crowds and with multiple stages and areas.

~ Navigation is crucial for a successful festival experience, but the large crowds and complex layout can make it difficult.

~ An interactive map with a user’s current location and the location of stages and areas, along with the ability to plan a schedule by stations, can help users navigate the festival grounds more easily.

~ The app provides festival-goers with an interactive map that shows their location, the stages, and their chosen lineup for the day.

App Development 

Xd | Ps | Ai | Miro

2021

Festival-goers often struggle to navigate through the crowds and locate the
stages and tents.

Festival-goers are bombarded with information about artists, schedules, workshops, and promotions, making it difficult to decide what to do and when.

A visual map with markers for stages and other important locations.

Personalize the user experience and provide tailored recommendations based on the user’s preferences and interests.

The survey was conducted on Google Forms and answered by 65 people and measured in percentages.

“I don’t know how much using the phone would have helped because I want to disconnect
At the same time, I would like to try using it, it is useful to know when the lineups and events are that is interesting to me are happening”

Persona 1

~ Alice, a music festival enthusiast, downloads the application for spatial orientation at major festivals.

~ She launches the app and selects the specific festival she plans to attend.

~ The app displays a comprehensive map of the festival grounds, highlighting Alice’s current location, stages, her tent, and workshops.

~ Alice curates her festival experience by selecting the stages she wants to visit for the day and adding them to her lineup within the app.

~ The app sends timely notifications and reminders about upcoming performances, ensuring Alice doesn’t miss her favorite acts.

~ Alice relies on the app’s integrated navigation feature, which provides step-by-step directions to help her easily navigate to different stages.

~ As Alice explores the festival, the app dynamically updates her location on the map, granting her a clear understanding of her position within the festival grounds.

~ Alice takes advantage of the app’s curated offers section, where she discovers enticing food promotions and interesting workshops that pique her curiosity.

~ With the app’s assistance, Alice enjoys a seamless and immersive festival experience, leaving her highly satisfied.

~ Impressed by the app’s functionality and usability, Alice enthusiastically recommends it to her friends, ensuring they too can enhance their festival experiences.

Persona 2

~ Jane, accompanied by her friends, attends a music festival and downloads the festival’s spatial orientation app on her phone.

~ Jane opens the app and accesses the festival map, gaining a clear visual overview of the festival grounds.

~ Jane locates her tent on the map, ensuring she can easily find her way back to it throughout the festival.

~ She selects the stages she intends to visit during the day, customizing her festival experience within the app.

~ The app generates an optimized route based on Jane’s stage selections, guiding her through the festival grounds efficiently.

~ As Jane moves around the festival, the app tracks her location in real-time, providing her with continuous spatial awareness.

~ Jane explores the app’s additional features and discovers a section showcasing interesting workshops and promotions available during the festival.

~ With the help of the app’s integrated map and live view of the stages, Jane easily navigates to the workshops and promotions she finds appealing.

~ The app incorporates a social aspect by reminding Jane to put down her phone and immerse herself in the live performances, fostering a sense of connection and enjoyment.

~ To ensure a considerate and enjoyable experience for all attendees, the app detects when a camera is opened on the show floor and delivers a gentle notification reminding  Jane to be mindful of her surroundings and avoid obstructing others’ views.

~ Thanks to the app’s user-friendly features, Jane effortlessly navigates the festival, captures memorable moments, and fully engages with the performances and activities she desires to experience.

Manual screen drawing

Wireframes