Greenpeace MENA
Campaign: Ship Tour
Country: UAE
Year: 2022
The iconic Greenpeace ship Rainbow Warrior sails from mid-October to early December to galvanize action on climate change during the big global moment at the COP 27 in Sharm El Sheikh, and set the scene for the next COP 28 in UAE. In Dubai.
Campaign Objectives
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. (re)Introduce Greenpeace MENA values to new audiences in Dubai - Nonviolent, creative,
solutions-oriented.
. Engage new audiences in Dubai with the campaigns and mission in the region (potential donors, supporters and volunteers, other civil society actors).
. To be perceived as a regional organization from the region and for the region with a local understanding of the environmental challenges and solutions.
Route Map
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Key Visual | Get On Board
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The tone of the campaign
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. Solution-oriented
. Optimistic
. Welcoming
. Nonviolent
. Diverse
Benchmark
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Making-Of
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Social Media
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We used content pillars to structure social media posts into an organized and consistent topics
(Announcement, Ship route, Promoting the ship, Meet the crew members, Itinerary and activities, Save the date, Open boat).
Goodies
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Logo (Dubai x Greenpeace MENA):
Greenpeace MENA desired to define a simple logo identity for the iconic ship arrival at Dubai Harbour.
We finally came up to this final version, after many attempts to translate the client's vision.
C R E D I T S
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Agency: Altavia Blue Lions
Art Director: Yassine Belahsen
Project manager: Sara Benhabbari
THANKS FOR WATCHING
