Illustration work of a book cover for the internal communication of Nike, which presents the new Direct To Consumer strategy of the group.
I worked from a base sketch provided by the client and which emphasized both the metaverse and the Nike Vs. Amazon concepts at the roots of the book, here illustrated with a Versus Fighting scene in a fantasy environment from a video game.
Additional credits: H Commerce - Vincent Mayet / Agence Magui - Stéphane Morel
Final cover (original concept, composition, and final graphic design by Stéphane Morel from Agence Magui)
Nike character concept: it was requested that this character appears confident and modern.
Nike character final concept (Daz Studio preview)
Amazon character concept: it was requested that this character appears conservative and concerned.
Amazon character final concept (Daz Studio preview)
Fighting platform concept (3D Studio Max render)
Amazon factory concept (3D Studio Max render)
Town concept (3D Studio Max render)
Amazon drone concept (3D Studio Max render)
