Andy Carolan's profile

WRAP Behavioural Heuristics

Andy Carolan
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Character design cute editorial human iconography ILLUSTRATION Inclusive people Sustainability vector

WRAP Behavioural Heuristics
Illustration and Graphic Design

Whistlejacket Ltd is a Brand, Design and Communications Agency from London UK. They commissioned me to create illustrations and iconography, and build an interactive digital handbook for the Waste and Resources Action Programme (WRAP).

After developing an illustrative style to be used for the handbook, I created a collection of engaging and inclusive scenes representing 52 human behavioural heuristics. To help categorise the behaviours, I built a library of 21 clear and consistent icons to compliment the style of the scenes. Finally, I delivered the content along with supplied copy in an interactive PDF handbook to function as a training tool, and to provide content for presentations and funding bids.

Working closely with the Whistlejacket project lead and WRAP team, I ensured that all illustrations were faithful to the target behavioural heuristic, responding to feedback and applying changes where needed to meet all design goals.

Deliverables

52 Illustrative interpretations of human behavioural heuristics.
21 clear and consistent icons.
Interactive PDF handbook.

Character design cute editorial human iconography ILLUSTRATION Inclusive people Sustainability vector
Character design cute editorial human iconography ILLUSTRATION Inclusive people Sustainability vector
Character design cute editorial human iconography ILLUSTRATION Inclusive people Sustainability vector
Character design cute editorial human iconography ILLUSTRATION Inclusive people Sustainability vector
Character design cute editorial human iconography ILLUSTRATION Inclusive people Sustainability vector
Character design cute editorial human iconography ILLUSTRATION Inclusive people Sustainability vector
Character design cute editorial human iconography ILLUSTRATION Inclusive people Sustainability vector
Character design cute editorial human iconography ILLUSTRATION Inclusive people Sustainability vector
Character design cute editorial human iconography ILLUSTRATION Inclusive people Sustainability vector
Character design cute editorial human iconography ILLUSTRATION Inclusive people Sustainability vector
Character design cute editorial human iconography ILLUSTRATION Inclusive people Sustainability vector
Character design cute editorial human iconography ILLUSTRATION Inclusive people Sustainability vector
Character design cute editorial human iconography ILLUSTRATION Inclusive people Sustainability vector
Character design cute editorial human iconography ILLUSTRATION Inclusive people Sustainability vector
WRAP Behavioural Heuristics
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Andy Carolan's profile

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Andy Carolan's profile
Norwich, United Kingdom

WRAP Behavioural Heuristics

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