Visual identity for a hungarian city: Pomáz
The Brand:
mission: family centric, life close to nature
qualities: playful, child-friendly, close to nature, sustainable, cultural, diverse
target audience: 25+, families with small children, newlyweds, people hesitant to choose between city and nature
competition: Szentendre, Leányfalu
message: Family-friendly, nature-friendly, culture-friendly city
tagline: Pomáz - A családok városa (Pomáz - City of families)
communication: emphasis on locally displayed print, regularly updated socials
Inspiration:
· shape of seeds
· fresh, raw vegetables and fruits
· bold colours
Elements of the logo:
· triangle with soft corners
· colorful
· can be used to build new symbols
Logo:
· depicts a hill near the city with location pin on it
· font: serif for representing culture and tradition
· tagline in sans serif
Further illustrations:
Typography:
Text hierarchy:
Stationary:
City pass:
Festival for local farmers:
Posters:
Event tickets:
Entry band:
Designed by Diána Trixi Ozoróczy
Consultant: Zoltán Halasi
All rights reserved.
