Monthly App Install is an internet marketing campaign which targeted to non user or new users that is still not becoming a Tokopedia active user. We explore and do experimental creative approach targeted to specific buyers. Each creative output deliberately made different according to the targeted buyers, and depends on the product we want to highlight.

The goal is to get new buyers and increase active users. We're aiming to create explorative, sometimes ride on trends, yet relatable creatives with a familiar local nuances and inside jokes.