Apocalisse (2022)
Apocalisse is an art book about the apocalypse.
For apocalypse we usually mean the end of the world, but is the end of the world the only form of apocalypse we can experience?
Isn't the loss of ourselves the end of the world? Doesn't our world end when we lose our identity?
Apocalisse is a photographic project who thinks of memory loss, and therefore the loss of self, as the most private form of apocalypse.
Apocalisse investigates the implications of a condition such as Alzheimer's as an apocalyptic phenomenon.
The paradoxical images that comes from the interaction of the person with Alzheimer's and their home environment can make us smile and disturb us and are signs of an "invisible" apocalypse.
We are talking about a brain which is consumed in secret, dedicating a life to its end. Furthermore, as detectors of this process, these signals are themselves a form of apocalypse.
The decontextualization of the objects from their function is a peculiar symptom of Alzheimer's. We collected the stories of families that live this experience in their houses evert days. We found the stories in forums and groups on social networks like Facebook.
Then we recreated the images that they have entrusted to us, trying to it with as much empathy and respect as possible.
The structure of the book is simple, but we studied it to shock our reader with the images in the first place. Then, the last part of the book collects the real stories from which the images come, as they have been told us.
We want to make the reader smile, and then think about it and re-read the book with a new point of view.
The calligraphy used in the book is hand written by an Alzheimer's patient. We scanned this word and decided to make it the title of our book.
