Gabi Moltini contacted me because she believed that a visual identity that reflected her personality would help her establish her online presence.

"gabi moltini" in all-lowercase reminds the audience this is a business, not only a personal brand, while at the same time conveying friendliness, accessibility, and the ease with which her services are delivered.

The color palette is vibrant and inviting and gives her many possibilities when it comes to putting together posts for her social media channels.