The project aims to design a service for women in grief. Its purpose is to strenghthen the asimilation and acceptance stage when a romantic cycle has ended, whether it is by death or a separation. Through jewelry, Shuk will offer the opportunity to say goodbye to a past that unsettles the emotional stability of a women. 

In this case, the recreation and design of the space is thought to mimic the stages of the service as well as to develop a potential visual universe for the brand,that not only dialogues with it´s actual clientelle, but can also create value without leaving behind the escence of the brand: the emotional design.