METAVERSE INSPIRED SHOPPING AVATAR OF BIG B FOR INDIA'S BIGGEST SALE.
Background & Goal:
Walmart-Flipkart's 'Big Billion Days' is India's Black Friday equivalent (biggest sale in Asia after Singles Day).
Create hype & fandom while helping people discover best deals for The Big Billion Days.
Walmart-Flipkart's 'Big Billion Days' is India's Black Friday equivalent (biggest sale in Asia after Singles Day).
Create hype & fandom while helping people discover best deals for The Big Billion Days.
Creative concept:
Tapping into the new user behaviour of Gen-Z interacting with avatars in new Metaversy visual language, we created a 3D avatar of India’s biggest celeb – Big B, inside an immersive AR+MR experience where he welcomes users in his iconic style and voice to play a game where users can unlock the best deals of the sale. The deals changed everyday, re-inviting users.
Placement: Instagram AR Ads Beta to drive discoverability + Facebook/Instagram AR filter
Results:
Standard Ad Recall: 4 pts
Message Association: 2.5 pts
Collaborators: amazing partners at Ronin Labs (AR developer) + Meta India
Tapping into the new user behaviour of Gen-Z interacting with avatars in new Metaversy visual language, we created a 3D avatar of India’s biggest celeb – Big B, inside an immersive AR+MR experience where he welcomes users in his iconic style and voice to play a game where users can unlock the best deals of the sale. The deals changed everyday, re-inviting users.
Placement: Instagram AR Ads Beta to drive discoverability + Facebook/Instagram AR filter
Results:
Standard Ad Recall: 4 pts
Message Association: 2.5 pts
Collaborators: amazing partners at Ronin Labs (AR developer) + Meta India
Thousands of users invited Big B to their houses to unlock BBD deals.
The AR filter was featured on Lenslist - curated list of best AR works from around the globe.
