Armor All x Oracle Red Bull Racing social media global promo
creative director: Bart Biały
copywriter: Bartosz Bukowski
art director: Bartłomiej Potoczny
head of design: Rafał Szczepaniak
Armor All has established a long-term partnership
with Oracle Red Bull Racing
They've decided to launch a global promo campaign
based on the buy&get mechanism
We pitch our creative concept
competing with network agencies
competing with network agencies
from NYC and Dubai.
We were aware that
versatile, insight-based idea is a must-be.
versatile, insight-based idea is a must-be.
As the result, we were entrusted with
digital amplification of the campaign
for 43 markets worldwide.
digital amplification of the campaign
for 43 markets worldwide.
insight
Anyone who takes care of their car like I do is already
a champion.
idea
If you take regular and thoughful care of your car,
you're already on the way to win the race
to keep your car's value up.
All you need to be a champion is the final piece of the puzzle: Armor All products.
