The Project:
An identity and packaging design for Happy Chance: a female-founded & led brand on a mission to bring you our chef-crafted fruit bites that are better-for-you and better-for-the-planet. The sitting bear mark was inspired by a wooden bear sculpture hugging a tree, welcoming you to the founder’s family farm, rightfully named, “Happy Chance”. We partnered with Anastasia Kobernyk, to create a series of delicious fruit mashup illustrations to give the packaging an enticing and delectable look.
Product photography by Blake Bronstad.
Services: Creative Direction, Brand Identity, Marketing Assets, Packaging Design
