This total rebrand was completed as part of a long-term partnership between Lippincott and Creative Art Works, a non-profit organization that empowers underserved youth in Upper Manhattan with arts programming, encouraging them to develop the personal and professional skills that can help shape their futures for the better.
As part of this rebrand, we developed a new name, going from the rather lengthy and confusing "Creative Arts Workshops for Kids" to the more active, optimistic, and memorable "Creative Art Works." Inspired by the diversity of the Creative Art Works community and the larger cultural backdrop of New York City, the new logo is comprised of icons that help illustrate each word in the name. Row by row, they depict the many inspirations, tools, and outcomes of creativity.
