Paolo Aragona's profile

Paolo Aragona | Copywriting Portfolio

Award-winning interactive educational game showcased at Novartis Oncology convention booths to reinforce key messages of AFINITOR therapy for advanced breast cancer.
 
*Can provide in-person demo of game upon request. 
An RN-focused brochure part of an overarching educational program known as "AIM," to optimize treatment of advanced breast cancer with AFINITOR.
 
 

A guide for AFINITOR patients providing background information on their disease, their AFINITOR therapy, and the support resources available to them.   
 
A journal for patients to keep track of any important contacts, medical history, side effects, and questions during their treatment journey with AFINITOR.
Intro video that kicked off the 2012 Tactical Meeting with the AFINITOR brand team. 
AFINITOR journal ad
Onyx Pharmaceuticals' Kyprolis provides gentle strength for relapsed multiple myeloma patients.
Cystic fibrosis can be scary. Especially for the young ones.
Bramitob therapy serves as their "security blanket," - keeping patients feeling protected and comfortable.
Patients with tough-to-treat hypertension can feel frustrated and confused with their treatment options. Takeda's edarbyclor offers a treatment route with superior, reliable efficacy. 
Patients are't the only ones that feel the pressure of treating hypertension.
Takeda's edarbyclor can help them take back control of their patient's treatment.
 
Pitch concept for MEDA Pharmaceuticals' Aerospan, an inhaled corticosteroid therapy equipped with a built-in spacer.
Concept for an interactive timeline for convention booths for Astellas Pharma. 
Timeline highlights the company's legacy "Yesterday, Today, and Tomorrow."
 
 
Article recapping highlights of the Medical Advertising Hall of Fame's "Young Executives Night Out 2012."
 
Official invite and agenda for the Medical Advertising Hall of Fame's "Young Executive's Night Out 2012."
Alternate concept explorations for an invite for the Medical Advertising Hall of Fame's "Young Executive's Night Out 2012."
Official invite for the Medical Advertising Hall of Fame's breakfast networking event.
Flashpoint Medica Agency Profile for the Manny Awards 2014 issue of Med Ad News - pending official print of issue. 
E-newsletter developed to engage Gilead's sales force and motivate them to utilize an online catalog of KOLs and speakers and remain up-to-date on the latest in the HIV community.
Instructional flash cards for Gilead's online national KOL and speaker database. 
Choreographed a dance sequence for a video for a pitch for Acorda Therapeutics' Ampyra patient business. 
Paolo Aragona | Copywriting Portfolio
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Paolo Aragona | Copywriting Portfolio

A collection showcasing some of my diverse experience in copywriting. In addition to conceiving the copy and story flow, I've brainstormed concep Read More

Published: