THE FIRST SERIES MADE OF A SINGLE SEASON: THE LAST ONE.
BECAUSE THERE IS NO TIME TO SAVE THE AMAZON.
THE PROJECT
The Lavazza Group has long been committed to supporting reforestation and the preservation of the existing ecosystem of the Amazon Rainforest,
in collaboration with the Cesvi Foundation and the local indigenous communities.
But time is running out, and doing your part is no longer enough. That’s why, in collaboration with Amazon Prime Video,
we decided to send a message about the urgency of a collective change.
Narrated by Ben Harper through music and words, this series shows how water is able to continually change shape
and transform itself for the sake of the Forest, inviting everyone to follow suit.
By watching the series people are already making a small change, as for every minute they watch we are planting a tree in the Amazon.
We already turned more than 149k minutes watched into new trees planted.
And we are still counting.
8.2 M
video views
MORE THAN
850
850
NEWSPAPERS TALKING ABOUT THE SERIES
521 M
impressions
149,459
trees planted
Credits
Executive Creative Director: Alessandro Sciarpelletti
Executive Creative Production Director: Daniele Piazza
Creative Directors: Mattia Lacchini, Paulo Gonzalez
Creative Supervisor: Michele Vicari
Senior Art Director: Giulia di Filippo
Creative Directors: Mattia Lacchini, Paulo Gonzalez
Creative Supervisor: Michele Vicari
Senior Art Director: Giulia di Filippo
Video Editor: Dario Sepe
Production Studios: House of Quest & We Are Social Studios
Director: Daniel Coimbra
DOP: Daniel Garate
1st ac: Niels Ahmens Gòmez
