T H E B I G I D E A
Heritage Day in South Africa is always a big cause for celebration and cultural expression across
the country. With YouTube Shorts wanting to grow its users in South Africa amongst its Gen Z market,
it was decided that this years national Heritage Day was a great occasion to showcase how
YouTube Shorts can be used as a great platform for self expression.
the country. With YouTube Shorts wanting to grow its users in South Africa amongst its Gen Z market,
it was decided that this years national Heritage Day was a great occasion to showcase how
YouTube Shorts can be used as a great platform for self expression.
We set up and directed a short film to showcase some of YouTube ZA's top creators,
and their thoughts on what makes them #MadeInMzansi. From fashion and music to dance and food.
Each creator was filmed in a way that showed them very individually on what appeared to be a
single set, with the big reveal at the end being a pan out to show all the creators were filmed
and their thoughts on what makes them #MadeInMzansi. From fashion and music to dance and food.
Each creator was filmed in a way that showed them very individually on what appeared to be a
single set, with the big reveal at the end being a pan out to show all the creators were filmed
on an elaborate multi-set the whole time, in the same way that as South Africans,
although we are each unique and individual, it is together we all form part of Mzansi.
although we are each unique and individual, it is together we all form part of Mzansi.
H E R O V I D E O
V I D E O A N I M A T I O N S
