PRESS-KITS CONCEPTS
PACKAGING, RETAIL DESIGN, ART DIRECTION
EN Since 2019, the Beyoung brand has always had the need to create several press kits for activation actions with influencers, brands and consumers. There were different needs for each kit, so we've developed different models and ideas over the last 3 years. In each project we use different materials, finishes, dimensions and suppliers - seeking the best quality and cost benefit. Check out the full case below:
PT Desde 2019, a marca Beyoung sempre teve como necessidade a criação de diversos press kits para ações de ativação com influenciadoras, marcas e consumidoras. Existiam necessidades diferentes para cada kit, e por isso, desenvolvemos diversos modelos e ideias ao longo dos últimos 3 anos. Em cada projeto utilizamos diferentes materiais, acabamentos, dimensões e fornecedores - buscando a melhor qualidade e custo benefício. Confira o case completo abaixo:
PT Desde 2019, a marca Beyoung sempre teve como necessidade a criação de diversos press kits para ações de ativação com influenciadoras, marcas e consumidoras. Existiam necessidades diferentes para cada kit, e por isso, desenvolvemos diversos modelos e ideias ao longo dos últimos 3 anos. Em cada projeto utilizamos diferentes materiais, acabamentos, dimensões e fornecedores - buscando a melhor qualidade e custo benefício. Confira o case completo abaixo:
CLIENT: BEYOUNG
YEAR: 2019 - 2021
NEW EMPLOYEES WELCOME KIT
we have developed a premium presskit to deliver to the company's new employees in 2020
3 STEPS SKINCARE ROUTINE
we have developed a premium presskit with two personalizaed boxes teaching costumers our 3 step skincare routine usage
MADE FOR LOVERS KIT
our brand usually sends gifts and products to influencers and famous personalities, but this time, we decided to send to a few selected costumers. we made this special kit only for brand lovers - those costumers that always interact on social media, talk about the brand and explain about the products to friends and others.
FULL PORTFOLIO SAMPLE
in 2019, the brand needed to send for a few influencers the full portfolio of products - skincare and colorcare collections. so we did a box with the exact size of four packs wide and two packs long.
HIDDEN BRAND CONCEPT
to launch the new brand concept, developed in 2020, we created a special kit with a message hidden. to open the box, you need to detach a small area at the packaging and open it to pick up the products. the hidden message says:
"smart beauty. simplifying relationship with beauty."
DEVELOPMENT TEAM
Theo Cardinali, Caroline Andrade, Guilherme Mangialardo, Gabriel Noé, Mayara Colin, Vinicius Silva
FINAL APPROVAL
Guilherme Priante, Theo Cardinali, Marina Cota
ROLE IN THIS PROJECT
Packaging, Art Direction
For visual identity and design projects, contact me at
mangialardoguilherme@gmail.com
