Projecto académico desenvolvido para a unidade curricular de Projecto III, IPCA.
O objectivo foi definir a minha área de especialização, criar o meu próprio negócio e o desenvolvimento da marca em si. As áreas que escolhi foram a Ilustração e Design Gráfico, nesse sentido criei a marca Zinired. Após a criação da imagem e logo, parti para a comunicação da empresa, com o desenvolvimento de uma t-shirt original e spot publicitário.
Academic project devoloped for IPCA.
The goal was to define my speciality area, create my own business and the brand development. The areas that I chose were Illustration and Graphic Design, therefore, I created the Zinired brand. After the image and logo creation, I went to enterprise communication, with one original t-shirt development and a commercial spot.
I proceeded to the creation of an illustration to apply on the t-shirt, to the first brand product making. In the first illustration I wanted to enhance the concept that evolves the enterprise.
Zinired concept / FREE YOUR MIND t-shirt
Photoshoot (Parque Radical - Braga)
Publicity Spot (filmed in Braga and Barcelos)
Music: Don't Mess With Me by Evolute Beats (Zinired exclusive)
Logo making-of
PARTNERSHIP WITH EVOLUTEBEATS
http://soundcloud.com/evolutebeats
Thanks for the support !
Tiago Ferreira (EvoluteBeats): Video soundtrack
Diogo Cerqueira: T-shirt model
Luiz Lemes: Skater
OBRIGADO / THANK YOU
