Propstore are pop-culture collectible pioneers. A whole new sector was forged when they began auctioning real props from movie studio archives 25 years ago. They have since gone on to connect collectors and fans with some of entertainment’s most treasured artefacts. Their brand had remained mostly untouched throughout their 25 year history. We took on the challenge of completely reimagining it in line with what they had become and where they plan to go.
The updated brand identity and web experience reflects the dynamic, modern business Propstore have evolved into. They are connectors and loving custodians of pop-culture. They are trusted experts. Their identity is now sophisticated and confident, designed to make the iconic artefacts they handle the heroes of their brand.
Propstore are the custodian’s custodian. Their collectors are the holders of entertainment history and, as a team of fervent enthusiasts, Propstore share their hunger for the hunt. They are the keepers of the faith, the verifiers of authenticity and as the champions of quality, they represent the gold standard for content. They are the world's leading source and authority for film and television artifacts. Propstore make the extraordinary accessible, putting the electricity, the nostalgia, the discovery and the thrill of the auction firmly within reach.
Propstore’s catalog is vast and ever changing. They sell rare, unique pop-culture artifacts on demand all year round. They also have auctions of different types and sizes throughout the year – including two showstopping events either side of the Atlantic. Their original site was creaking at the seams, which gave us the opportunity to tackle the design from the ground up. Following our research and a full audit, we completely reimagined the whole experience.
The navigation, search, product presentation, information architecture, shopping cart, membership areas, the auction site – everything was completely redesigned from the ground up. The impact was immediate, with the subsequent auction breaking all previous records and an immediate spike in all important site metrics.
Propstore have a large and well established audience and a deeply passionate community of collectors. The rebrand and website update represented a giant leap forward, so it was vital that we managed this carefully. We developed the Find your extraordinary campaign to introduce the new identity first to their existing audience and partners, but then also to the wider world. The campaign has been a huge success to date, seeing a big spike in interactions over all previous campaigns and driving unprecedented traffic towards the new site.
