BRANDING, WEBSITE, SEO, CONTENT MARKETING, APP, EMAILS, DIGITAL ADVERTISING, SOCIAL MEDIA, COLLATERALS, ADVERTISING, DIRECT MAIL, RADIO AD, SIGNAGE & ENVIRONMENTAL GRAPHICS, PHOTOGRAPHY

We created a new brand identity that honors the dry cleaners’ 35-year legacy and updates it to reflect the new owner’s vision and passion for cleanliness.

The use of candid, authentic images showing people living happier, healthier, cleaner lives is a key part of communicating the new identity and #RallyPoint. The use of natural materials, textures and fabrics throughout creates a memorable, tactile experience with the brand that people can instantly relate to.

We designed a new website and app to better reflect their growing business needs and infused with their new brand identity. Then, we increased customers and sales with a mixed media marketing strategy that included such digital tactics as SEO, digital advertising, email marketing, content marketing, and social media.

WEBSITE

Before & After

Updating all of the marketing materials, including flyers, brochures, hangtags and more, further cemented the new identity, and attracted more like-minded customers.

Advertising tactics like ads, radio spots, direct mail campaigns and more were important components of the mixed media marketing strategy that led to the 109% increase in overall sales.

Thousands of people drive by their locations or see their delivery vans around town every day and therefore, are some of the most important aspects of the rebrand. We created a cohesive look that was instantly recognizable and sparked new interest in the company across the region

Images that instantly communicate the new identity and attract customers was key in the success of the new brand identity. To sell their new pickup and delivery business model effectively, we focused on the cleanliness and happiness Fox delivers to their customers every day.