Lou Paradise is a health and wellness expert and coach whose own battle with chronic pain after serving as a Marine in Vietnam lead him on a life-long mission to better understand, manage, and treat pain in a way that integrates holistic practices with more conventional approaches.
Lou came to me wanting a brand for the education and coaching portion of his practice. Lou is warm, friendly, and an expert in the field of pain management, so his logo needed to speak to both his expertise and his encouraging demeanor with clients. I designed a set of three brand marks, a color palette, and a set of brand fonts, in addition to business cards, social media post templates, and a Squarespace website design.
