System development
With the foundations that Orchid gave us, we created and developed an illustrative system consistent with the brand, scalable and inclusive for all users.
But in order to work on the development of the illustrative system, the first thing we did was expand the bases that were given to us by Orchid. We delve into the origins of the system: the plots, the colors, the shapes and the endings of the illustrations.
But in order to work on the development of the illustrative system, the first thing we did was expand the bases that were given to us by Orchid. We delve into the origins of the system: the plots, the colors, the shapes and the endings of the illustrations.
We went back to paper
We brought together our team of more than 30 creatives, including designers, animators, art directors and screenwriters, in a face-to-face workshop to expand the system from a creative, manual and analog side.
In this workshop we work on the generation of new characters from simple geometric shapes, plots based on system resources and new ways of representing personalities or particular objects.
In this workshop we work on the generation of new characters from simple geometric shapes, plots based on system resources and new ways of representing personalities or particular objects.
Illustration system applications
With the initial visual system of illustrations that we were working on, we generated hundreds of brand applications where the illustrations came to life and came to play a leading role in the piece. We work pieces for social networks, educational program designs, pieces for advertisements, educational content capsules, corporate presentations and more.
