We all know that creative directors are some of the most difficult people to please on this planet.
This campaign is a tongue-in-cheek illustration of that truth.
Since we were working with zero budget, both the films for the campaign were shot, edited and directed in-house. Even the music for the film, 'Superpower' was composed by us.
Superpower
A Hairy Tale
Posters
The brief for this poster was simple: Boost participation
Direction board FOR the EVENT
Standees
On the day of the event, several such standees were displayed at the venue.
The venue had an open bar and this was one of the standees that was displayed there.
The venue required a direction board for the washrooms, which were coincidentally close to the bar.
DRINK COASTERS
Tip Sheet
Every participant, at the time of registration, was given the following tip sheet. 
Participant name tags
Volunteer t-shirts
CD Name Tags
This particular name tag was designed specifically for Piyush Pandey.
Rajiv is one CD who hardly ever speaks.
