![add Advertising digital campaign direction Fashion Film film production Photography Salomon sport](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b6b49e152089673.6317ba4434345.gif)
![add Advertising digital campaign direction Fashion Film film production Photography Salomon sport](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5098fa152089673.6317c2aebf2a2.jpg)
Digital campaign for Salomon's loyalty programme. The Idea was to mix all the different sports which are part of this loyalty
programme in a smooth way. The new Salomon Guidelines are based on a basic and graphic grid architecture.We used that base to create patchworks and highlight similirarities between sports. But I couldn't resist adding more transitions to give even more energy to this film.
programme in a smooth way. The new Salomon Guidelines are based on a basic and graphic grid architecture.We used that base to create patchworks and highlight similirarities between sports. But I couldn't resist adding more transitions to give even more energy to this film.
Agency: Wide Switzerland / client: Salomon / Production: Creative Doing / Direction: Guillaume Allantaz
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![add Advertising digital campaign direction Fashion Film film production Photography Salomon sport](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0d2915152089673.631f9cb09c7ad.jpg)
Salomon's guideline is all based on a grid and square system. Starting from there, we worked on transitions based on a square system, where movement and shot architectures are similar from one sport to another. A skyline in the background matching a line of architecture on stairs. A shoe matching with another shoe etc etc...
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![add Advertising digital campaign direction Fashion Film film production Photography Salomon sport](https://mir-s3-cdn-cf.behance.net/project_modules/1400/03150d152089673.6330cbfd8b72d.gif)
![add Advertising digital campaign direction Fashion Film film production Photography Salomon sport](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d60f76152089673.631f9cb09c26e.jpg)
After the work on those square transition, I wanted to give more rhythm to the film. On the second part of the film, I decided to focus more on the shoe itself and to make it the point of interest to merge the different activity locations present in the film.
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![add Advertising digital campaign direction Fashion Film film production Photography Salomon sport](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5b463c152089673.6330cbfd8ae36.gif)
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![add Advertising digital campaign direction Fashion Film film production Photography Salomon sport](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b3ac76152089673.63308aeaa656c.jpg)
I wanted to use digital film emulation as a reference for the color grading of the film. I decided to use two different types of rolls. The cinestills 800t and a custom roll by dubblefilm to see what would be the best. I took stills on each location to be able to have those references for the color grading. It also allowed me to get some material to insert directly into the cut.
![add Advertising digital campaign direction Fashion Film film production Photography Salomon sport](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0ccfd0152089673.63308aeaa6b9f.jpg)
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![add Advertising digital campaign direction Fashion Film film production Photography Salomon sport](https://mir-s3-cdn-cf.behance.net/project_modules/1400/09d9c8152089673.6330bfea842f0.jpg)
It's always better to think and plan it in pre-production. Let's stick to the storyboard and make everything happen.
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![add Advertising digital campaign direction Fashion Film film production Photography Salomon sport](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2be096152089673.6330c64d47c75.jpg)
Agency: Wide Switzerland / client: Salomon / Production: Creative Doing / Direction: Guillaume Allantaz / Dop: Jonathan Grimault / Production manager: Helen Moore / Gaffer: Jeremy Vessigo / Art Direction: Yann Gobert / Drone: Dape Prod - Augustin Bendjama / Set design: Célia Longcourty / Editing: Guillaume Allantaz / Color Grading: Endjoy - Sebastien Baudemont / Music: Rotary Lab / Cast: Stéphane Ponte -Yann Gobert - Marion Presigny - Maud Brassier - Loric Brevet - Robin Doriguzzi - Aicha Nombre /
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