Mikel coffee launching campaign

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(Join the coffee community)

The concept’s main idea revolves around gatherings, friends, and having different people in the same community which is Mikel, So we used Mikel’s slogan to get people thinking what is the community we’re asking them to join.

The revealer included Mikel’s cup - the brand’s hero, and the full slogan as a way of revealing that it’s a coffee house, that revolves around friends and gatherings.

Mikel coffee