Taylor Jenkins Reid's new book 'Carrie Soto Is Back' explores the story of Carrie, a thirty-seven year old retired tennis champion who shattered every record and claimed twenty Slam titles during her time on the court, makes the monumental decision to come out of retirement and be coached by her father for one last year. 

Even if the sports media says that they never liked the 'Battle-Axe' anyway. Even if her body doesn't move as fast as it did. And even if it means swallowing her pride to train with a man she once almost opened her heart to: Bowe Huntley. Like her, he has something to prove before he gives up the game forever.

For the release of the novel we created a stunt board in a prime location on Quaker/Commercial Street in Shoreditch to bring the title to life. I designed and artworked the light up scoreboard representing one of Carries most important games, and 7 sheet takeover design with a repeat pattern, featuring imagery of the cover and several typographic elements.

All photo credit to Kevin Lake Photography ⓒ