AMAZARA.ID
2017-2018
Art Direction & Photography
Amazara is a direct to consumer woman footwear brand. I art directed and photographed the new collection release campaigns. I visually translate Amazara’s vision; affordably stylish, providing young woman’s basic shoes in a wide range by creating clean yet playful visual to appeal girls with strong feminine interest. Combining the feminine and bright colors with playful photo composition, the objective is to radiate cheerful and lively energy.
NAGITA.ID
2018
Art Direction
Nagita Shoes by Nagita Slavina is a collaboration project of Amazara and Nagita Slavina. I art directed the debut campaign entitled #ItsMeGigi. The objective is to embrace Nagita’s inner confidence yet still being herself. I set the tone to emphasize her bold and powerful side but still remain humble by creating a soft visual but with a strong aura that portrayed from her personal presence
Art director: Gil Chandra. Project Manager: Faradina Putri.
Makeup and hair do by Slam Wiyono.
Photography by Daniel Lorenzo. Videography by Rhye Studio; Eka Mahrudi and Agustinus.
Stylists: Akib Aryou and Kantya Yuniar.
