HOW DOES YOU CULTURE DEFINE YOU?
I delevoped a campaign, How Does Your Culture Define You, to start a dialogue between first generation New York City Residents on local college campuses and facilitate it digitally through the hashtag #DEFINEYOU. My intention was to explore to realms of identity, nationality and personal expectations experienced by the youth of my generation whom are trying to establish their own autonomy and self worth and still live out the "American Dream" their parents had in mind for them.
For the campaign images, I wanted to generate illustrious masks using a method of collage that conveys how each person identifies their selves culturally while also juxtaposing their American heritage.