Puma - Sport for change
Fondazione Milan and Puma want to take you to a trip around the world to tell the story of six social projects in Milan, Melbourne, Nairobi, New York, Kolkata and Rio de Jainero. The common goal is simple: sport should be a tool for inclusion and education.
“From Milan to the world” is an international contest, calling on the millions of Milan fans to vote on a social project, which Fondazione Milan will support with a donation of €50,000.
We worked on this animation video starting from some very important pillars: love for sports, football, inclusion, the world, the joy of playing together.
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Character Development
Character Development
With a minimal approach to illustration, we used different shapes and colors to diversify the characters, keeping them consistent in every scene. All the characters were animated frame by frame, so we opted for a simple yet effective style.
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Animation
Animation
It’s all about the football movement! Being the main character, the ball is a real trait d’union between the different cities and the kids playing with it, in an ideal circle.
In order to mimic the fluid movements of the football players, we used frame by frame animation, mixed technique and just a tiny bit of AE.
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Cities and background
We worked on clean and simple backgrounds, but we wanted Milan, Melbourne, Nairobi, New York, Kolkata and Rio de Jainero to be very recognizable through their most famous buildings and attractions.
Can you spot both the Statue of Liberty and New York’s High Line?
The earthy tones combined with red and black, Milan’s infamous colors, the create a nice contrast.
Credits
Creative and Art Direction: Riccardo Albertini
Illustration: Federica Amico
Animation: Andrea Nobis, Marco De Vecchi, Riccardo Albertini
Compositing: Andrea Nobis
Illustration: Federica Amico
Animation: Andrea Nobis, Marco De Vecchi, Riccardo Albertini
Compositing: Andrea Nobis
NSS Credits
Director: Vincenzo Schioppa
Script: Francesco Abazia
Music and sound: Peter Bass
Color: Lorenzo Ameri
Production company: nssfactory
Client: Puma football – Fondazione Milan
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Thanks