Client
Kantan Kollektiv is a home décor – furniture company based in Ampang, Selangor.The furniture is a mix of traditional and modern touch with rattan as its basic material. Each piece is uniquely hand crafted by family artisans passed from generation to generation.
Design Objective
Reposition the brand as a brand that goes toward modernity. While still keeping the elegance of
traditional culture.
Changing perception that views rattan as traditional and unable to evolve to modern versions; and focus on giving a modern spin on traditional culture. Yet, preserving its authenticity.
Brand Direction
Kantan Kollektiv, hand – crafted rattan furniture which reflect the evolving culture of the past and modern.
Keywords
Elegant, simplistic, modern, homey, soothing, earthy.
The showroom is located in Bangsar to target those with middle to high income. Following the brand direction, the building is made with a homey feeling in mind. It is mainly painted in white to let the rattan and brand color stand out.
Right – To let the signage stand out, the counter is made with a concrete booth.
Kantan’s logo is used as a pattern on the backdrop, which is created out of rattan.
Products are displayed separately in their own space, so people can focus on appreciating each piece’s beauty.
Window display featuring Kantan’s logo as the background on the deboss wall, with a small info label attached.
Showroom uniform for workers. The logo is embroidered on the pocket.
The factory is located in an industrial area, used for manufacturing products and furniture.
It also includes warehouse to store goods, management office, research & development, and workshop area.
Left – Rattan lamps are placed in the receptionist desk to give an accent of warmth and homey.
Right – Shows how the logo can be projected on different kind of treatments.
Right – Toilet sign are placed big for maximum visibility.
Decorative poster using the brand’s furniture icon.
Factory's identification card
Nadia Benita Basilia© 2021. All rights reserved.
