Client
Kantan Kollektiv is a home décor – furniture company based in Ampang, Selangor.The furniture is a mix of traditional and modern touch with rattan as its basic material. Each piece is uniquely hand crafted by family artisans passed from generation to generation.
Design Objective
Reposition the brand as a brand that goes toward modernity. While still keeping the elegance of
traditional culture.
Changing perception that views rattan as traditional and unable to evolve to modern versions; and focus on giving a modern spin on traditional culture. Yet, preserving its authenticity.
Brand Direction
Kantan Kollektiv, hand – crafted rattan furniture which reflect the evolving culture of the past and modern.
Logo Rationale
The logo is made from acombination of a furniture named “Spruce Coffee Table,” and a window representing home. Then, thick line is weight is applied to achieve a simplistic direction, and to
represent rattan.
Keywords
Elegant, simplistic, modern, homey, soothing, earthy.
inspiration
The folder is designed to illustrate a window. The flap can be opened as if it is opening a window.
The right flap is purposely made longer to give a neat look.
Nadia Benita Basilia© 2021. All rights reserved.
