Event Concept Description
Big Cola 'BIG A STAR' is an event held by Big Cola soft drink companies. Big Cola target audience is teenagers mostly aged 15-18 years old, teens are mostly want to look different, cool and famous but on the other hand they have low self-esteem. Big Cola held this event for those who want to be different, cool and famous but lack of confidence to express their musical talent. The event was packed as a venue for creative young people and music lovers in Indonesia. This event is intended to introduce Big Cola to the public and provide a forum for people who love music (especially those who like to singing in the shower) to participate in this event.
Event Mechanism
Make a music video of Big Cola with lyrics inspired from the product benefit of Big Cola as creative as possible by using an empty bottle of Big Cola as a musical instrument. Then upload the video on YouTube with hashtag #BIGCOLA #BIGASTAR. The video should be uploaded before June 30, 2014. The 3 selected winner each will receive the grand prize iPad Air. In addition, there will be a weekly video selection for airing on the tv and get a cash prize of $50.
The Media:
Print Ad
X Banner
Elevator Ad
Escalator Ad
Stalker/Stopper
Wobbler
Hanging Mobile
Newspaper Ad
Poster
Flyer
Neon Box
Billboard
Street Banner
Sticker
Ad on packaging (bottle cap complement)
Thank You!
