AIGA'S BRAND IDENTITY GUIDELINES
(America Institute of Graphic Arts)
First Edition — 2012
A close to A3 dimension corporate identity ‘Handbook’ that consists of 40 pages guidelines is designed with thoughtful effort put into organising the information such that it will be made easy to read and follow.
This was a 3-week school project executed during my exchange studies in USA. The project’s criteria consists of logo designing, constructing of brand’s identity based on organisation’s mission and vision, and crafting of the brand's guidelines.
Throughout the identity, the logo and the layout employ graphic elements to speak for itself as a graphic arts institute. The use of positive and negative space constructs movement and clarity. The logo, specifically, represents AIGA as being the bridging centre between the community and the design industry.
Disclaimer This is a school identity branding project based on a real life non-profit organisation, AIGA. I am not affiliated to the existing organization and neither am i commissioned to create this work. This project solely exists for schoolwork purposes and does not portray a legal image of AIGA.
