The purpose of Shipwreck Cove is to create a fun, energetic, and positive brand identity, catching the attention of families. Collaborating with the client, the brief includes the development of the target audience and analyzing competitors, to make Shipwreck Cove a stand out in the market.

The brand identity represents a vibrant setting on a remote island, emphasizing fun and enjoyment. From the park map to the poster, the expression of joy on kids' faces and the whimsical illustrations convey the sense of fun. The "water to sunset" color scheme allows guests to relax and reminisce about the amazing day they had at the park. Furthermore, before leaving, guests can capture an Instagram moment with the brand new park sign.

The deliverables for this project include target audience and project research, a logo style guide, a park map, a billboard design or magazine ad design, merchandise, an Instagram moment wall, and a promotional video.