2nd Year Brief (2022): Create a brand identity for a vending machine based product that sells a promise.
Lady Jane Herbals is a cannabis-based brand that promises relaxation and positive experiences through its THC-infused edibles. Lady Jane values being a brand that is down-to-earth, genuine, and approachable to any adult wanting to try the products. The brand is inspired by nature and wants to reflect its energy to its customers. The brand also offers a space where one can discover, become more self-aware, relax, and connect more spiritually.
