NAMING NOOR
NOOR name comes from the Arabic word noor which means “light”. It reflects the company’s business approach and highlights the new era of law practice.
NOOR name comes from the Arabic word noor which means “light”. It reflects the company’s business approach and highlights the new era of law practice.
LOGO CONCEPT
Minimalistic and dynamic logotype showcases the flexibility to adjust to the different needs and issues of their clients. Logo can adapt to any composition by expanding the gaps between letters N and R, while two static OOs are standing in the middle. It represents the merger of two companies.
VISUAL CONCEPT
NOOR’s core strength is the ability to notice and highlight problems before they even materialize. To emphasize that we took the yellow marker often used to highlight important parts in text and converted its neon stroke into a dynamic graphic system.